Lead Generation

Opportunity Qualification


Negotiation & Closing

Account Management

Cold Calling

Despite the popularity of social selling, cold calling is still the most effective form of generating new business.


In this course, we’ll introduce the cold call flow and teach techniques for getting through to your prospects, pitching your business, asking effective questions, qualifying leads, handling objections on the fly and ultimately, setting the next steps. 


Live training format

3 lessons


3 Hours completion time

Individual Coaching optional add-on

After completing this course, you will be able to:

  • understand the importance of setting SMART objectives for every cold call 

  • increase your percentage of conversations per dial 

  • qualify more opportunities and book more follow-up meetings over the phone



Before The Call

  • Setting SMART objectives 

  • Researching your prospects 

  • Creating a talk track 

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Stephen Gonzalez


The Call

  • Opening 

  • The Hook 

  • Role Play: Opening & The Hook

  • Qualification Questions 

  • Discovery Questions 

  • Objection Handling 

  • Role Play: Objection Handling

  • Setting Next Steps 

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Stephen Gonzalez


(Optional) Individual Coaching

  • Individual Role Play

  • Live recorded calls with feedback

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Stephen Gonzalez & Kevin Legg

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