Account Strategy
You want to grow your accounts with each client, but you can’t do all things for all clients all the time – choices have to be made.
This is the crux of strategy – finding the sensible course when there are unlimited opportunities but limited resources. Games, sports, and battles are the classic fields of strategy, but the rewards of a good strategy for account management are mutual success and prosperity.
Key topics include:
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Account Segmentation
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Understanding Strategy vs Tactics
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Strategy, Tactics, and Resources Planning
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Objective-setting
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Teamwork on single accounts
The program includes:
We'll deliver in any format you need
ON-SITE
On-site training is delivered with small group exercises and a number of customized hands-on activities.
REMOTE
Remote training is delivered live over Zoom with individual exercises and activities curated to increase engagement.
ONLINE
This program is available for on-demand licensing, which can be used to train new staff or as a reinforcement tool.
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