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Cold Calling

It’s not for the faint of heart. However, making phone calls to perfect strangers is a business staple. Without it, businesses stagnate, growth slows, teams become insular, and salespeople become flabby.

Unfortunately, it’s also one of the worst-handled domains of the professional training playbook. Myriad tricks and techniques are proffered which no one receiving a cold call would want to be receiving.


This course deals with the business imperative of cold calling (we must talk with strangers) by focusing on high-intergity positioning of yourself, your motivations, and your services.


Key topics include:

  • Engaging assistants effectively

  • Eliminating ‘cold call tone’

  • Turns of phrase that work and feel fine

The program includes:


Pre-work Curriculum

  • Preparatory coverage of core concepts (Mechanics, Content, Style) prior to the workshop

  • Option to train live or online


Cold Calling Assignment

  • Recording samplings of cold calls for individual review.


1x1 Call Reviews

  • Analyzing call recordings 1x1 to understand 'Mechanics, Content, Style' critically


Call Ride-Along

  • SAGE will facilitate ride-along sessions with individual representatives to take turns making and assessing cold calls together

In addition to the set program work, SAGE gives feedback on individual skills and mindset development of the participants for senior management.

We'll deliver in any format you need


On-site training is delivered with small group exercises and a  number of customized hands-on activities.


Remote training is delivered live over Zoom with individual exercises and activities curated to increase engagement.


This program is available for on-demand licensing, which can be used to train new staff or as a reinforcement tool.

Hear more from our customers

SAGE Introduction (Short)
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Ready to convert prospects into clients or customers through cold calling?

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