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Sat, 29 Feb


Singapore Recreation Club

Sales Lead Generation: Cold Emailing Master Course

Cold Emailing is the single most efficient tool for generating outbound sales leads for any business of any size. In this 2-day course, SAGE’s lead generation experts, Stephen Gonzalez & Kevin Legg, will show you how to develop an end-to-end cold emailing system to boost your sales pipeline.

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Sales Lead Generation: Cold Emailing Master Course
Sales Lead Generation: Cold Emailing Master Course

Time & Location

29 Feb 2020, 9:00 am – 07 Mar 2020, 6:00 pm

Singapore Recreation Club, Singapore


Over the past year, SAGE’s brand as a leading provider of sales training in Southeast Asia has started to take-off. We’re training more clients in more industries than we ever expected, and we’ve been so busy that we haven't had the chance to produce any video content or testimonials to support our sales efforts. So, we're hosting this one-time course in Singapore with venue, food, course materials, and relevant training software provided to 8 participants free of charge - all tuition and expenses paid by us! In return, we’ll be hiring a professional videographer to capture the entire experience, and we hope that you’ll share your candid feedback with them during and after the learning experience!

In this 2-day certification course, we’ll cover Sales Lead Generation and Cold Emailing from start to finish. 

On Day 1,we’ll start with the foundation of leads generation – building a list of contacts that fit your ideal customer profile. Using a combination of social media, search methodology, automation, and freelancers, you’ll learn how to efficiently and cost-effectively build your own list of up to thousands of potential leads without spending your entire month learning scripts or mining the internet. 

On Day 2, w'll move on to the core module of the course – learning the theory and practice of writing cold email sequences that will maximize your reply rates. In this section, you’ll learn how to analyse good and bad emails, you’ll team up to work on an email sequence case study, and then you’ll be challenged to write and peer review your own email sequence. Finally, we’ll put your email sequence to work by using sales automation software to launch and track the results of your email sequence campaigns. We’ll wrap everything up by setting action plans to put the learning into practice, and to close the training - participants who meet the criteria to pass the course will be awarded the SAGE Cold Email Certification.


Day 1: Saturday, February 29 (9am - 6pm)

Day 2: Saturday, March 7 (9am - 6pm)

*Lunch and snacks will be provided both days

Who should join:

Anyone who needs to generate new sales leads in a B2B capacity, regardless of your level or experience or familiarity with cold emailing.

You're going to learn:

  • A system for generating lists of prospective customers from social media and how to automate the extraction of that data to CSV
  • How to use freelancers to acquire work email addresses
  • What an email sequence is, why it's important, and how to use technology to deliver your email sequences
  • What (and what not) to write in a cold email in order to maximize reply rates
  • A rubric that will allow you to effectively self-edit your own emails long after the training is over

Read this before you sign-up:

This course will be strictly limited to 8 participants and will be held live in Singapore on two consecutive Saturdays (with a one week gap in between). Participants are required to attend both sessions and to meet the passing criteria for the course in order to be awarded certification.

About the trainers:

Read more about Stephen and Kevin here.

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