Thu, 16 Apr|
Selling Across Cultures: Using Cross-Cultural Data to Navigate Southeast Asia & Australia
A deeper look at how cultural differences can kill your deals in Australia, Indonesia, Philippines, Singapore, Thailand and Vietnam, and what you can do about it (especially in times of uncertainty).
Time & Location
16 Apr 2020, 2:00 pm SGT
Sales reps who work with customers and prospects spread out across the many countries of Southeast Asia & Australia face a big a challenge. While overcoming language barriers, cultural nuances, different working styles, and logistics across a large geography can be overwhelming, the results are often just the opposite – reps struggle to prioritize their time, fail to learn key cultural nuances that could make them more effective, and miss targets they should be crushing. And because there’s no formal training about cross-cultural communications for sales teams, this topic is often overlooked by even experienced sales leaders.
In this webinar, Kyle Hegarty (Author and MD of TSL Marketing) will examine the key cultural trends that affect sales interactions in Australia, Indonesia, Philippines, Singapore, Thailand, and Vietnam. Using cross-cultural data, he’ll explore how you can increase the effectiveness of your sales messaging by tailoring it for your local audience, build better relationships across the region, and better manage your territory during times of uncertainty.
Limited slots available, so register now!
If you can’t make it to the live session, sign up anyway and we’ll send you the recording.