The one-time sale is dead, and recurring revenue is here to stay. And because our ability to maintain and grow our accounts will be predicated on excellent stakeholder relations and the creation of mutually beneficial customer partnerships, we have to be even more adept at ethical and effective persuasion.
Strategic Influence is designed to help customer-facing professionals to increase their competence and confidence in persuasive communication. In this module, participants will learn why our different thinking styles affect how we prefer to be influenced, and how to develop a wholistic approach to influencing others in the context of a long-term, dynamic relationship.
Live training format
8 Hours completion time
After completing this course, you will be able to:
deliver a ‘whole-brained’ pitch to influence others
apply techniques for responding vs reacting to challenging influence situations
balance the dynamic tension between relationship and outcomes to improve customer engagement