The Art Of Business Storytelling

Can the wisdom of Hollywood filmmakers be applied to the business world? This course introduces the elements of a great story and shows how you can apply them to professional contexts (Powerpoint presentations, business pitches, strategy sessions, fundraising, etc.) to achieve measurable results.


By the end of this course, participants will be able to prepare and structure your story to communicate your message clearly and impactfully, and will receive feedback on their strengths and areas for improvement.


Live training format

4 lessons


2 Day completion time

After completing this course, you will be able to:

  • select an appropriate storytelling technique to your purpose

  • plan, structure, and deliver an effective business story


The Hollywood Story Model

  • The 7 types of stories

  • How Hollywood Directors set the scene

  • Why and how scenes work to inspire results

  • Choosing the right storytelling techniques for your story


Bjorn Turmann

Scene Thinking

  • What is Scene Thinking?

  • Structuring a business story using Scene Thinking


Bjorn Turmann

The STAMP Methodology

  • What is the STAMP Methodology?

  • Developing story access points for your content

  • Presenting your story using STAMP


Bjorn Turmann


  • Develop your own business story using Scene Thinking and The STAMP Methodology

  • One-on-one review and feedback with instructor

  • Group-wide final presentation


Bjorn Turmann