Sales Training

Lead Generation

Opportunity Qualification

Presentation

Negotiation & Closing

Account Management

Cold Email Writing

The ability to craft an effective email is important to any business professional, but for a sales professional it can mark the difference between mediocrity and greatness.

In this course, participants will learn the psychology behind email content and subject lines, and will develop a cold email template that will maximize your response rates.

COURSE DETAILS

Live training format

3 lessons

2 Hours completion time

Individual Coaching included

Email Sequencing optional add-on

After completing this course, you will be able to:

craft a subject line that achieves >70% open rates
write a clear and compelling cold email in 150 words or less
achieve a minimum of 10% reply rates from your email outreach

COURSE CURRICULUM

Email Writing Principles

Email Length and Readability
Utility vs. Curiosity Subject Lines
Copywriting Best Practices
Email Signatures

Stephen Gonzalez

The Structure Of A Cold Email

Introduction Paragraph
Value Statement Paragraph
Call-To-Action Paragraph
Using Post-Script For Rapport Building

Stephen Gonzalez

Individual Coaching

Write Your Own Cold Email
Email Editing and Feedback Workshop

Stephen Gonzalez & Kevin Legg

(Optional) Email Sequencing

Email Sequencing Theory
The Reminder Email
The Break-Up Email
Ideas For Mid-Sequence Emails
Formatting For Sales Automation Software
Optimizing Time Delays Between Steps

Stephen Gonzalez

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