Sales Training

Lead Generation

Opportunity Qualification

Presentation

Negotiation & Closing

Account Management

Client Stories

You need colorful, punchy examples and product use-cases to capture your customer’s imagination.

In this module, participants will create a Client Story using the SAGE Client Story Framework, and will practice refining both their script and delivery in a series of rapid peer-review cycles. They will then present their Client Story to their peers and facilitator for final feedback on content and delivery style.

COURSE DETAILS

Live training format

4 lessons

2 Hours completion time

After completing this course, you will be able to:

clearly communicate customer examples and product use-cases
confidently deliver your examples by applying the SAGE Client Story Framework

COURSE CURRICULUM

The SAGE Client Story Framework

The importance of examples and use-cases
How to distinguish a good story from a bad story
The SAGE Examples Framework: Scenario, Characters, Problem, Solutions, Outcome

Kevin Legg

Scripting Your Story

Writing your own example or use-case script using the SAGE Client Story Framework
Initial script delivery and feedback

Kevin Legg

Peer Review & Iteration

2-3 cycles of one-on-one delivery, peer review and script editing
One-on-one review and feedback with instructor
Group-wide presentation of example/use-case script

Kevin Legg

Assignments & Follow-Up

Final Client Story video submission
Feedback scorecard and notes provided by instructor

Kevin Legg

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