Lead Generation

Opportunity Qualification


Negotiation & Closing

Account Management

Product & Use-Case Examples

You need colorful, punchy examples and product use-cases to capture your customer’s imagination.

In this module, participants will create a customer example and/or use-case script using the SAGE Examples Framework, and will practice refining both their script and delivery in a series of rapid peer-review cycles. They will then present their customer example to their peers and facilitator for final feedback on content and delivery style.


Live training format

4 lessons


2 Hours completion time

After completing this course, you will be able to:

  • clearly communicate customer examples and product use-cases

  • confidently deliver your examples by applying the SAGE Examples Framework


The SAGE Examples Framework

  • The importance of examples and use-cases

  • How to distinguish a good example from a bad example

  • The SAGE Examples Framework: Scenario, Names, Problems, Solutions, Outcomes


Kevin Legg

Scripting Your Example

  • Writing your own example or use-case script using the SAGE Example Framework

  • Initial script delivery and feedback


Kevin Legg

Peer Review & Iteration

  • 2-3 cycles of one-on-one peer review, editing, and script delivery

  • One-on-one review and feedback with instructor

  • Group-wide presentation of example/use-case script


Kevin Legg

Assignments & Follow-Up

  • Final Example/Use-Case video submission

  • Feedback scorecard and notes provided by instructor


Kevin Legg