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Lead Generation

Opportunity Qualification


Negotiation & Closing

Account Management

Social Selling

Social media has fundamentally changed the way people communicate, and the way they buy and sell. In fact, over the past 10 years Linkedin has become the greatest sales prospecting tool in history. While it's unrealistic to expect sales teams to do all of their business virtually, most teams don't have a realistic social strategy in place that empowers their Reps to use social media to increase productivity – and the opportunity cost is growing by the day. 


In this module, participants will learn the importance of building their social reputation and will develop a strategy to enhance their own personal brand. Additionally, they will learn how to leverage Linkedin to generate more qualified inbound and outbound leads, and accelerate sales. 


Live training format

3 lessons

8 Hours completion time

After completing this course, you will be able to:

  • drive more engagement from your social media posts and articles 

  • build a Linkedin sequence that will maximize your reply rates  



Building Your Personal Brand

  • What is social selling? 

  • Creating a buyer-centric profile 

  • Engaging your audience with captivating Linkedin posts 

  • Best practices for post frequency & times of day 

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Using Linkedin As A Lead Generation Machine

  • Choosing the right Linkedin subscription 

  • Connection requests vs. InMails 

  • Using recent activity & posts to build rapport 

  • Optimizing connection request acceptance with Linkedin sequences  

  • Engaging in meaningful social conversations 

  • Exercise: Create a social selling lead generation campaign 

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High-Impact Business Writing

  • Writing Linkedin articles 

  • Generate traffic & engagement for your content 

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