Negotiation & Closing
Social media has fundamentally changed the way people communicate, and the way they buy and sell. In fact, over the past 10 years Linkedin has become the greatest sales prospecting tool in history. While it's unrealistic to expect sales teams to do all of their business virtually, most teams don't have a realistic social strategy in place that empowers their Reps to use social media to increase productivity – and the opportunity cost is growing by the day.
In this module, participants will learn the importance of building their social reputation and will develop a strategy to enhance their own personal brand. Additionally, they will learn how to leverage Linkedin to generate more qualified inbound and outbound leads, and accelerate sales.
Live training format
8 Hours completion time
After completing this course, you will be able to:
drive more engagement from your social media posts and articles
build a Linkedin sequence that will maximize your reply rates
Building Your Personal Brand
What is social selling?
Creating a buyer-centric profile
Engaging your audience with captivating Linkedin posts
Best practices for post frequency & times of day
Using Linkedin As A Lead Generation Machine
Choosing the right Linkedin subscription
Connection requests vs. InMails
Using recent activity & posts to build rapport
Optimizing connection request acceptance with Linkedin sequences
Engaging in meaningful social conversations
Exercise: Create a social selling lead generation campaign
High-Impact Business Writing
Writing Linkedin articles
Generate traffic & engagement for your content