Negotiation & Closing
Storytelling In Sales Presentations
How can the wisdom of Hollywood be applied to sales? This course introduces the 7 storytelling structures that filmmakers use to entertain their audience, and then shows how you can apply these storytelling techniques to more effectively inspire and influence your prospects and customers.
By the end of this course, participants will be able to prepare and structure your story to communicate your message clearly and impactfully, and will receive feedback on their strengths and areas for improvement.
Live training format
4 Hours completion time
Individual Coaching optional add-on
After completing this course, you will be able to:
select an appropriate storytelling technique to your purpose
plan, structure, and deliver an effective sales story
The Hollywood Story Model
The 7 types of stories
How Hollywood Directors set the scene
Why and how scenes work to inspire results
Choosing the right storytelling techniques for your story
What is Scene Thinking?
Structuring a sales story using Scene Thinking
The STAMP Methodology
What is the STAMP Methodology?
Developing story access points for your content
Presenting your story using STAMP
(Optional) Individual Coaching
Develop your own sales story using Scene Thinking and The STAMP Methodology
One-on-one review and feedback with instructor
Group-wide final presentation