Storytelling In Sales Presentations

How can the wisdom of Hollywood be applied to sales? This course introduces the 7 storytelling structures that filmmakers use to entertain their audience, and then shows how you can apply these storytelling techniques to more effectively inspire and influence your prospects and customers.

 

By the end of this course, participants will be able to prepare and structure your story to communicate your message clearly and impactfully, and will receive feedback on their strengths and areas for improvement.

COURSE DETAILS

Live training format

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4 lessons

 

4 Hours completion time​

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Individual Coaching optional add-on​

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After completing this course, you will be able to:

  • select an appropriate storytelling technique to your purpose

  • plan, structure, and deliver an effective sales story

COURSE CURRICULUM

The Hollywood Story Model

  • The 7 types of stories

  • How Hollywood Directors set the scene

  • Why and how scenes work to inspire results

  • Choosing the right storytelling techniques for your story

1.

Bjorn Turmann.jpg

Bjorn Turmann

Scene Thinking

  • What is Scene Thinking?

  • Structuring a sales story using Scene Thinking

2.

Bjorn Turmann.jpg

Bjorn Turmann

The STAMP Methodology

  • What is the STAMP Methodology?

  • Developing story access points for your content

  • ​Presenting your story using STAMP

3.

Bjorn Turmann.jpg

Bjorn Turmann

(Optional) Individual Coaching

  • Develop your own sales story using Scene Thinking and The STAMP Methodology

  • One-on-one review and feedback with instructor

  • Group-wide final presentation

4.

Bjorn Turmann.jpg

Bjorn Turmann

Lead Generation

Opportunity Qualification

Presentation

Negotiation & Closing

Account Management