Lead Generation
Opportunity Qualification
Presentation
Negotiation & Closing
Account Management
Storytelling In Sales Presentations
How can the wisdom of Hollywood be applied to sales? This course introduces the 7 storytelling structures that filmmakers use to entertain their audience, and then shows how you can apply these storytelling techniques to more effectively inspire and influence your prospects and customers.
By the end of this course, participants will be able to prepare and structure your story to communicate your message clearly and impactfully, and will receive feedback on their strengths and areas for improvement.
COURSE DETAILS
Live training format
4 lessons
4 Hours completion time
Individual Coaching optional add-on
After completing this course, you will be able to:
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select an appropriate storytelling technique to your purpose
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plan, structure, and deliver an effective sales story
COURSE CURRICULUM
1.
The Hollywood Story Model
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The 7 types of stories
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How Hollywood Directors set the scene
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Why and how scenes work to inspire results
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Choosing the right storytelling techniques for your story
Bjorn Turmann
2.
Scene Thinking
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What is Scene Thinking?
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Structuring a sales story using Scene Thinking
Bjorn Turmann
3.
The STAMP Methodology
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What is the STAMP Methodology?
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Developing story access points for your content
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Presenting your story using STAMP
Bjorn Turmann
4.
(Optional) Individual Coaching
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Develop your own sales story using Scene Thinking and The STAMP Methodology
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One-on-one review and feedback with instructor
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Group-wide final presentation
Bjorn Turmann
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