The Elevator Pitch

Conferences. Meetings. Phone Calls. Dinner with friends. We all have to explain ‘what we do’ a lot. In this course, participants will develop a tight, creative script for ‘what you do,' throw in a hook, and pack it into 15, 30, and 60 second clips for ready use.


Participants will leave this course with 3 Elevator Pitch scripts as well as personalized feedback and notes from our instructor on how they can improve their pitch delivery.

Lead Generation

Opportunity Qualification


Negotiation & Closing

Account Management


Live training format

5 lessons

2 Hours completion time

Role Play included

After completing this course, you will be able to:

  • understand the key elements of an elevator pitch

  • speak more confidently and credibly when talking about your company

  • strengthen your ability to connect and build rapport with others



The Elevator Pitch

  • What is an elevator pitch and how to use it

  • Structuring your pitch – 15, 30, and 60 seconds

  • Brainstorming: "So what exactly do you do?"

Kevin Legg


Drafting Your Script

  • How to write a 15 second and 30 second pitch script

  • Pitch rehearsal, initial delivery, feedback, and iteration

Kevin Legg


Adding Use-Cases

  • Applying a storytelling methodology to your customer use-cases

  • How to write a 60 second elevator pitch using examples

  • Pitch rehearsal, initial delivery, feedback, and iteration

Kevin Legg


Role Play

  • Elevator Pitch role play (round-robin format)

Stephen Gonzalez & Kevin Legg


Assignments & Follow-Up

  • Elevator Pitch video submission

  • Feedback scorecard and notes provided by instructor

Stephen Gonzalez & Kevin Legg

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The Elevator Pitch (Non-Sales)

The Elevator Pitch (Sales)